Loyalty capabilities / Customizable Loyalty

Build it your way, no code

Custom programs drive deeper engagement than generic ones. Casa gives you complete control over earning, rewards, tiers and branding — designed in the Shopify admin and built to feel native on your storefront, with the flexibility to evolve as you grow.

Hey Sarah 👋 — your rewards
1,240 points
Gold member · ready to redeem
Ways to earn
Built around your brand
View
Redeem rewards
Your reward types
Open
Your VIP tier
Tiers you design
Gold
Rewards
ZONESUNRislone TürkiyeNI Candle SuppliesPera PashaStepInEleganceTailgating CentralRocky MountainPanda Motorworks2WheelHQShippin Texas ZONESUNRislone TürkiyeNI Candle SuppliesPera PashaStepInEleganceTailgating CentralRocky MountainPanda Motorworks2WheelHQShippin Texas
1 / 3
No code
Design the whole program from the Shopify admin.
2 / 3
On-brand
Loyalty that feels native, not a third-party add-on.
3 / 3
Real-time
Adjust rules, rewards and visibility as you grow.

Build your program in the admin

No-code setupDesign earning, rewards and tiers from the Shopify admin.
Full controlDecide how points are earned, what they're worth and who qualifies.
Launch fastGo live in days, not weeks — no engineering tickets.
Yours to evolveChange anything later, instantly, as your needs shift.
Program setup
Earning · 1 pt per $1 Edit
Rewards · 10 types Edit
VIP tiers · 3 levels Edit
Branding · on-brand Edit
+ Add an earning rule Add
Program status Live
No code
Built in admin
Days
To launch
Earning rules · published
Rewards & tiers · live

A loyalty experience that feels native

Match your brandColor, icon, copy and placement styled to your storefront.
Not a third-party add-onLoyalty looks like a natural part of your site.
On every pageThe widget shows up where customers are already shopping.
Customer-facing polishA rewards experience your shoppers actually enjoy using.
Custom landing pagesDesign your loyalty landing page and referral landing page exactly the way you want.
Translate every lineChange every single line of your reward program from our new translation menu — or let Casa translate it automatically into any language.
yourstore.com
Your rewards · 1,240 pts
$10 off your order Redeem
Rewards
Match your brand

Custom rewards & earning rules

Reward any action18+ earning rules — purchases, reviews, referrals, social and more.
Choose your earning typeIncrements, fixed amounts or spend thresholds.
Control value & eligibilitySet points, multipliers and who each rule applies to.
All from the adminCreate, edit and test without a developer.

Earn points

Create ways your customers can earn points when they join, share and engage with your brand.

Add ways to earn
AllActiveInactive
Program nameStatusPoints
Place an order Active 10
Signup Bonus Active 100
Showing (1 – 2) out of 2
Earning type
Increments of points
Based on the order total rounded to the nearest dollar.
Fixed amounts
A fixed number of points for every order.
Threshold
Points each time a spend threshold is met.

Want to see what's possible?

Get a tailored demo and see how a fully custom, on-brand loyalty program could work for your store.

Book a demo →

Launch fast, iterate without risk

Adjust liveChange rules, rewards and visibility any time — no dev cycle.
Schedule campaignsPlan double-points events and seasonal bonuses ahead.
Test & learnTry new rewards and refine based on performance.
Grows with youYour program evolves as your brand scales.
Test & iterate
Adjust live, no dev
Edit rules and rewards instantly
Schedule a campaign
Double points this weekend
Test reward variants
See what converts best
Seasonal bonus
Turn on for key moments

Target loyalty by segment

Segment-specific experiencesGive new shoppers, VIPs and lapsed customers their own offers.
Lifecycle-alignedMatch incentives to where each customer is in their journey.
Make customers feel seenPersonalized loyalty gives people a reason to come back.
By tier or behaviourTarget rules and rewards to the cohorts that matter.
Audience segments 3 active
VIP
2× points
At-risk
Win-back offer
New customers · welcome bonus
Gold & Platinum · exclusive rewards
Lapsed 90+ days · +250 bonus points
See what's possible

Explore more loyalty capabilities

FAQs

What is a customizable loyalty program?

A customizable loyalty program lets you design how customers earn, what rewards they get, how tiers work and how loyalty looks on your store — tailored to your brand instead of a rigid, one-size-fits-all template.

Can I set up Casa Loyalty without a developer?

Yes. Casa is no-code. You configure earning rules, rewards, VIP tiers, branding and the on-site widget directly from the Shopify admin — no engineering required.

Can I make the loyalty program match my brand?

Yes. You control colors, icons, copy and placement so the widget and loyalty page feel like a native part of your storefront, not a third-party add-on.

Can I change my program after launch?

Yes. You can adjust rules, rewards, values and visibility in real time, schedule campaigns and test changes as your brand grows — without waiting on a dev cycle.

Can I target different customers differently?

Yes. You can target earning rules and rewards by customer segment, VIP tier or behaviour, so new shoppers, VIPs and lapsed customers each get the right experience.

What can I customize in the admin?

From the Shopify admin you control earning rules, reward types and values, VIP tiers and perks, the on-site widget's look and placement, and which customers each rule applies to.

Built for Shopify

Design loyalty that fits your brand

Build a fully custom, on-brand loyalty program — no code, with Casa Loyalty.