Casa Loyalty
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Loyalty capabilities / VIP Tiers

VIP Tiers

Make loyalty feel like status. Give customers a reason to spend more and stay longer. Casa VIP tiers turn your best buyers into a recognised inner circle — with point multipliers, exclusive perks and automatic upgrades you control, all on autopilot.

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‹Your points: 1,240✕
VIP levels
🥈
SilverSpend $250 · 1.25× points
›
🥇
GoldSpend $800 · 1.5× points · free shipping
›
💎
PlatinumSpend $1,500 · 2× points · early access
›
We reward with Casa
ZONESUNRislone TürkiyeNI Candle SuppliesPera PashaStepInEleganceTailgating CentralRocky MountainPanda Motorworks2WheelHQShippin Texas ZONESUNRislone TürkiyeNI Candle SuppliesPera PashaStepInEleganceTailgating CentralRocky MountainPanda Motorworks2WheelHQShippin Texas
1 / 3
48%+
Brands see higher spend from their top‑tier members.
2 / 3
Unlimited
Tiers, multipliers and perks — all in your control.
3 / 3
Auto
Upgrades, downgrades and tier celebrations on autopilot.

Industry benchmarks for tiered loyalty programs; actual results vary by store.

★ Highlight

Automatic tier discounts at checkout — no codes

Your VIPs never touch a discount code. Casa detects which tier a customer is in and applies their reward automatically at checkout — the right discount, every time, with nothing to copy, paste or forget. Move a customer up a tier and the discount updates instantly.

  • Tier-based discount applied automatically at checkout
  • No manual codes for customers to enter or lose
  • Updates the moment a customer climbs to a new tier
Checkout
Subtotal$180.00
Gold VIP · 10% off auto-applied−$18.00
Total$162.00
✓ No code needed — applied from the customer's tier

Design tiers around your customers

Spend or points basedChoose how customers qualify — by amount spent or points earned.
Reflect your hierarchyBuild the exact levels that map to the behavior you want to reward.
Beyond “spend X, get Y”Move past flat discounts to a structured journey customers climb.
Unlimited tiersStart with three and add more as your program grows.
SPECIAL REWARDS · FOR MEMBERS
SilverFree
✓ 5% off · birthday gift
Gold$250
✓ 10% off · 1.5× rewards
Platinum$800
✓ 15% off · 2× rewards
Select tier threshold type
How do customers enter or keep this tier?
Amount spent
Minimum spend required ✕
Points earned
Points balance required ✕
Base · no threshold
Invite-only entry ✕
Matching customers: 864
ARM+861

Benefits that feel earned, not arbitrary

Distinct perks per tierFrom point multipliers to exclusive access and gifts.
Surprise & delightCreate special moments and recognition for top members.
Status everywhereShow tier status across the widget, account and emails.
Experiential rewardsOffer early access and perks money can’t buy.
VIP membersSPECIAL REWARDS · FOR VIP MEMBERS
🥈 SilverJoin free
✓ 5% off · birthday gift
🥇 GoldSpend $250
✓ 10% off · 1.5× rewards
✓ Free shipping + free gift
💎 PlatinumSpend $800
✓ 15% off · 2× rewards
✓ Free gift, free shipping & early access

Tiers that evolve with your business

Adjust any timeUpdate thresholds, perks and logic as your strategy changes.
Test without disruptionRefine tiers without breaking the customer experience.
Stay seasonalKeep tiers aligned with promotions and shifting demand.
No dev requiredManage everything from the Shopify admin.
Tier editor
✓ Silver · entry level Edit
✓ Gold · spend $250+ Edit
✓ Platinum · spend $800+ Edit
+ Add a new tier New

Flexible tiers for every business model

VIP, paid & invite-onlyRun hidden tiers, paid memberships and invite-only levels.
Tag-based segmentsCreate tiers for influencers, affiliates or employees using tags.
Flexible entry rulesQualify by spend, points, tags or API-based rules.
Reward subscribersGive subscription customers their own tier and perks.
SPECIAL REWARDS
For members
🥈 SilverJoin free
✓ 5% member discount
✓ 1× points per $1
✓ Birthday gift
🥇 GoldSpend $250
✓ 10% member discount
✓ 1.5× rewards
✓ Free shipping + free gift
💎 PlatinumSpend $800
✓ 15% member discount
✓ 2× rewards
✓ Free gift, free shipping & early access

Want to see what's possible?

Get a tailored demo and an ROI estimate for a VIP program built around your store.

Book a demo →

See exactly how each tier performs

Analytics by tierTrack average order value and revenue per customer by level.
Track tier movementSee upgrades, downgrades and momentum across segments.
Data-backed decisionsOptimize thresholds and perks with real customer data.
Prove the ROIShow how much your top tiers add to revenue.
Tier performance Live
$186
Gold · avg order value
$264
Platinum · revenue / customer
Top-tier members repeat 20.5% more

Auto-managed, even at scale

Auto upgrades & downgradesCasa moves members between tiers for you.
Tier-achieved emailsCelebrate every level-up automatically.
Lifecycle handlingManage expiry, refunds and tier changes cleanly.
Built for high volumeRun sophisticated tier programs without manual work.
Tier automation
✓ Aanya reached Gold Emailed
✓ Rohan upgraded to Platinum Emailed
✓ Points expiry handled Auto
· Quarterly tier review Scheduled
See what's possible

Explore more loyalty capabilities

REWARDS
Redeem 1,000 pts
$10 off your order
Points & Rewards →
REFERRALS
Give $10, get 500
Two-sided rewards
Referrals →
EARN
+250 pts
Birthday bonus
Earning Rules →
STORE CREDIT
$24.00
Spend at checkout
Store Credit →

FAQs

What is a tiered VIP loyalty program?

A tiered VIP loyalty program groups customers into levels — for example Silver, Gold and Platinum — based on how much they spend or how many points they earn. Each level unlocks better rewards and perks, giving customers a clear reason to keep buying so they can climb to the next tier.

How many VIP tiers should a Shopify store have?

Most brands do well with three or four tiers: an entry level everyone joins, one or two mid levels, and a top level for your best customers. With Casa you can create unlimited tiers, so you can start simple and add more as your program grows.

Do VIP tiers increase average order value and lifetime value?

They typically do. Because customers spend more to reach the next tier and unlock better perks, well-designed tiers lift average order value, repeat-purchase rate and customer lifetime value — top-tier members usually spend significantly more than non-members.

How do customers move between tiers in Casa?

You choose whether tiers are based on amount spent or points earned over a period. Casa upgrades and downgrades members automatically, and can email them to celebrate each new tier — no manual work required.

Can I offer paid, invite-only or tag-based VIP tiers?

Yes. Beyond spend-based tiers, Casa supports hidden VIP tiers, invite-only levels and tag-based segments — so you can reward influencers, subscribers, employees or any group with their own tier and perks.

Do I need a developer to run VIP tiers?

No. VIP tiers are fully no-code in Casa. You can create tiers, set thresholds and perks, and adjust them any time from the Shopify admin without engineering help.

Can VIP discounts be applied automatically at checkout?

Yes. With Casa you can set tier discounts to apply automatically at checkout — customers don't need to click redeem or paste a code. The right discount for each member's tier is added to their cart automatically, so higher tiers always get their correct percentage off without any extra step.

Built for Shopify

Give customers a reason to climb

Launch VIP tiers that lift spend and retention — design them your way with Casa Loyalty.

Book a demo →Add to Shopify