Loyalty capabilities / Earning Rules

Earning Rules

Reward the behaviors that grow your store — not just purchases. Casa lets you design flexible earning rules for reviews, referrals, social, birthdays and even daily visits, targeted to the right customers at the right time.

Book a demo →Add to Shopify

Ways to win

Place an orderEarn 1 point for every $1 spentFirst order bonus 5 points

Birthday bonus200 points

Gain

Facebook share100 points

Google Maps review200 points

Add review

We reward with Casa

Customize

Color

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Reward engagement, not just spend

Reward key actionsPoints for reviews, referrals, account sign-ups and social follows.

Drive long-term valueReward actions that deepen the relationship, not just the cart.

Build advocacyTurn happy customers into reviewers and referrers.

One balanceEvery action feeds the same points balance.

Earn points rules

18+ ways to earn

EngagementPurchases

Write a review

Verified purchase

+100

Refer a friend

When they buy

+500

Follow on Instagram / TikTok

One-time

+50

Share on Instagram

Story or post

+75

Keep earning

+925 more points

Sign-upRewards

Free gift

Unlock with points

Reward

Opt-in

+100

Create an account

Welcome bonus

+200

Behaviour-based earning that builds habit

Daily visit streaksReward customers for coming back — even without buying.

Always-on reasons to returnKeep your brand top of mind between orders.

Celebrate milestonesBirthdays, anniversaries and custom actions via API.

Habit, not briberySmall, repeatable rewards that compound into loyalty.

Engagement & milestones

+10 today's streak

Day 3Keep it alive

Daily visit streak

Every day you return

+10

Birthday bonus

Once a year

+250

Anniversary

Member milestone

+200

Custom action

Triggered via API

Custom

Reward the transactions that matter

Spend-based earningPoints per dollar, with multipliers for VIP tiers.

Purchase patternsReward frequency, streaks and category goals.

Every channelEarn on subscriptions, POS and checkout orders.

Bonus campaignsRun double-points events any time.

Transaction rules Active

1 pt

Per $1 spent

2×

Points for VIP tiers

Subscription order · +bonus points

In-store / POS purchase · earns points

Double-points weekend · scheduled

New earning rule

✓ Action · Place an order Edit

✓ Multiplier · 2× points Edit

✓ Threshold · spend $100+ Edit

✓ Audience · Gold & Platinum Edit

+ Schedule a bonus window Add

Want to see what's possible?

Get a tailored demo and an ROI estimate for an earning strategy built around your store.

Book a demo →

Powerful rule types, full control

Points multipliersRun 2×, 3× points by day, VIP tier, product or collection.

Incremental bonusesAward escalating points as customers hit milestones.

Threshold rules“Spend $X, get Y” bonus-point thresholds.

No dev requiredCreate, target, schedule and test from the Shopify admin.

Earning type

Increments of points (recommended)

Points are based on the order total rounded to the nearest dollar.

Fixed amounts of points

A fixed number of points is awarded for every order.

Threshold strict

Points awarded each time the threshold is met, ignoring any remainder.

Threshold flexible

Points awarded each time the threshold is met, rounding up.

Earn points

Create ways your customers can earn points when they join, share and engage with your brand.

Add ways to earn

AllActiveInactive

Program nameStatusPoints

Place an order Active 10

Signup Bonus Active 100

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FAQs

What are loyalty earning rules?

Earning rules define how customers earn points in your loyalty program. With Casa you can reward far more than purchases — points for reviews, referrals, social follows, account sign-ups, birthdays and even daily visits — each with its own value and eligibility.

Can I reward customers for actions other than spending money?

Yes. Casa includes 18+ earning rules covering both transactions and engagement — reviews, social actions, sign-ups, referrals, birthdays, anniversaries and behaviour-based actions like daily visit streaks — so customers stay engaged between orders.

What is behaviour-based earning?

Behaviour-based earning rewards engagement such as daily visit streaks and other non-purchase actions, giving customers a reason to return between orders and building a habit around your brand.

Can I target earning rules to specific customers?

Yes. You can schedule rules, target specific cohorts or VIP tiers, apply multipliers and bonuses, and restrict earning by product or order tags — all without disrupting the customer experience.

Do I need a developer to create earning rules?

No. Earning rules are fully no-code. You can create, edit, schedule and test them from the Shopify admin, and trigger custom actions via the Casa API when you need to.

Can earning rules connect to product reviews?

Yes. Casa integrates with review apps like Judge.me so customers automatically earn points for leaving verified product reviews, turning feedback into repeat engagement.